Required IDs for attribution

Roadway requires different IDs across data sources (direct implementations) and within tables (warehouse-native) in order provide custom attribution across all metrics and data sources.

Required & Optional IDs

Data source / tables	Required IDs	Optional IDs
Sessions	anonymousID userID	customerID
Users	userID	anonymousID customerID
Revenue	customerID userID	anonymousID
CRM	contactID anonymousID	userID customerID

Roadway solutions

We provide simple solutions for you to add missing and hard-to-route IDs to make it easy for you.

Add Anonymous IDs to CRM contacts