How Roadway Works
Modeling
The following diagram provides a high-level overview of the work Roadway conducts under the hood.
The "Roadway Data Modeling" arrow above does a lot of heavy lifting, so what's going on there? Among other things, this means:
cleaning and validating raw data
sessionizing page views and calculating your attribution model
constructing historical revenue snapshots
linking attribution to elements of your growth funnel
The above architecture drives Roadway's default metrics definitions, but if you have existing metric logic already modeled, you can share those definition with Roadway to be mirrored with the data available.
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